Cargando…
Who Can Get More Happiness? Effects of Different Self-Construction and Experiential Purchase Tendency on Happiness
This study introduces the self-construction methods of consumers and the tendency characteristics of experiential purchase to study the effects of physical purchase and experiential purchase on wellbeing. The dependent self-builders obtain higher happiness from experiential purchase; however, the in...
| Autores principales: | , , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8983881/ https://www.ncbi.nlm.nih.gov/pubmed/35401290 http://dx.doi.org/10.3389/fpsyg.2021.799164 |