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Effect of parasocial relationship on tourist’s destination attitude and visit intention
BACKGROUND: Along with the rapid development of the Internet, the form of destination marketing is becoming increasingly innovative and diverse. Celebrity endorsement via social media, as an effective marketing strategy, has been widely used by various tourism companies to attract and engage with th...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8985962/ https://www.ncbi.nlm.nih.gov/pubmed/35385499 http://dx.doi.org/10.1371/journal.pone.0265259 |