Augmented reality-delivered product information at the point of sale: when information controllability backfires

Augmented reality-delivered product information (ARPI) can overcome the limited space at the point of sale to inform shoppers on demand and will therefore become more widespread in brick-and-mortar stores. To fill the void of academic research, this paper develops a model of how consumers process AR...

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Detalles Bibliográficos
Autores principales: Hoffmann, Stefan, Joerß, Tom, Mai, Robert, Akbar, Payam
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Original Empirical Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8987517/
https://www.ncbi.nlm.nih.gov/pubmed/35411121
http://dx.doi.org/10.1007/s11747-022-00855-w

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8987517/
https://www.ncbi.nlm.nih.gov/pubmed/35411121
http://dx.doi.org/10.1007/s11747-022-00855-w

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