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Augmented reality-delivered product information at the point of sale: when information controllability backfires
Augmented reality-delivered product information (ARPI) can overcome the limited space at the point of sale to inform shoppers on demand and will therefore become more widespread in brick-and-mortar stores. To fill the void of academic research, this paper develops a model of how consumers process AR...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8987517/ https://www.ncbi.nlm.nih.gov/pubmed/35411121 http://dx.doi.org/10.1007/s11747-022-00855-w |