Data modelling of subsistence retail consumer purchase behavior in South Africa

The purpose of the data is to model the purchase behavior of the subsistence consumer within the retail environment in one of the largest townships in South Africa. The data was collected using a self-administered questionnaire from a sample of 281 consumers. The Partial Least Squares Structural Equ...

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Detalles Bibliográficos
Autores principales: Zulu, Valencia Melissa, Nkuna, Andriaan Mpho
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Data Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8989704/
https://www.ncbi.nlm.nih.gov/pubmed/35402668
http://dx.doi.org/10.1016/j.dib.2022.108094

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8989704/
https://www.ncbi.nlm.nih.gov/pubmed/35402668
http://dx.doi.org/10.1016/j.dib.2022.108094

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