Social Identity Complexity, Corporate Social Responsibility, and Brand Love of Multiple Leagues in Professional Sport

How can corporate social responsibility initiatives influence brand love? Based on the theory of social identity complexity, we examined whether greater complexity of a sport fan’s multiple identifications with sport leagues led to higher multicultural tolerance and more positive perceptions of leag...

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Detalles Bibliográficos
Autores principales: Do, Chanwook, Brison, Natasha T., Park, Juho, Lee, Hyun-Woo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8989730/
https://www.ncbi.nlm.nih.gov/pubmed/35401371
http://dx.doi.org/10.3389/fpsyg.2022.861656

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8989730/
https://www.ncbi.nlm.nih.gov/pubmed/35401371
http://dx.doi.org/10.3389/fpsyg.2022.861656

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