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Comparing football bettors' response to social media marketing differing in bet complexity and account type – An experimental study
BACKGROUND AND AIMS: The current study aimed to assess how sports bettors respond to advertised bets on social media and whether this differs dependent upon bet complexity and social media account type. METHODS: Employing a 3 × 2 repeated measures design, 145 regular football bettors were recruited...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Akadémiai Kiadó
2020
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997207/ https://www.ncbi.nlm.nih.gov/pubmed/32980826 http://dx.doi.org/10.1556/2006.2020.00056 |