On being loyal to a casino: The interactive influence of tier status and disordered gambling symptomatology on attitudinal and behavioral loyalty

BACKGROUND AND AIMS: Casino loyalty programs are marketing strategies designed to foster attitudinal (i.e., identification and satisfaction) and behavioral (i.e., spending) loyalty among gamblers by offering rewards to members. Casino loyalty programs use a tier-based structure to segment members wh...

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Detalles Bibliográficos
Autores principales: Hollingshead, Samantha J., Wohl, Michael J. A., Davis, Christopher G.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Akadémiai Kiadó 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997215/
https://www.ncbi.nlm.nih.gov/pubmed/34292873
http://dx.doi.org/10.1556/2006.2021.00046

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997215/
https://www.ncbi.nlm.nih.gov/pubmed/34292873
http://dx.doi.org/10.1556/2006.2021.00046

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