Impact of International Tourists’ Co-creation Experience on Brand Trust, Brand Passion, and Brand Evangelism

Drawing on the theory of engagement, the present study aims to examine the outcomes of the co-creation experience in a realistic co-creation setting, a hotpot restaurant. To this end, the current research links the relationship marketing literature to hospitality and tourism research and formulates...

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Detalles Bibliográficos
Autores principales: Nkoulou Mvondo, Gustave Florentin, Jing, Fengjie, Hussain, Khalid, Jin, Shan, Raza, Muhammad Ali
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997332/
https://www.ncbi.nlm.nih.gov/pubmed/35418902
http://dx.doi.org/10.3389/fpsyg.2022.866362

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997332/
https://www.ncbi.nlm.nih.gov/pubmed/35418902
http://dx.doi.org/10.3389/fpsyg.2022.866362

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