Consumer Preference for Food Bundles under Cognitive Load: A Grocery Shopping Experiment

Product bundling is a common retail marketing strategy. The bundling of food items has the potential to increase profits in the grocery sector, particularly for fresh produce, which often has lower profit margins. Although prior work suggests consumers prefer bundles because they require less cognit...

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Detalles Bibliográficos
Autores principales: Carroll, Kathryn A., Samek, Anya, Zepeda, Lydia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997493/
https://www.ncbi.nlm.nih.gov/pubmed/35407060
http://dx.doi.org/10.3390/foods11070973

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8997493/
https://www.ncbi.nlm.nih.gov/pubmed/35407060
http://dx.doi.org/10.3390/foods11070973

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