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The Impact of Scenarios on the Performance of Entrepreneurial Imaginativeness: Evidence From an Experiment
With the advent of the era of artificial intelligence, “scenario” frequently appears in new product development and has gradually become an effective tool for analyzing user needs. However, the reasons for this phenomenon have not been explored in depth. New product development is a creative activit...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9009533/ https://www.ncbi.nlm.nih.gov/pubmed/35432125 http://dx.doi.org/10.3389/fpsyg.2022.813657 |