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The Impact of Scenarios on the Performance of Entrepreneurial Imaginativeness: Evidence From an Experiment

With the advent of the era of artificial intelligence, “scenario” frequently appears in new product development and has gradually become an effective tool for analyzing user needs. However, the reasons for this phenomenon have not been explored in depth. New product development is a creative activit...

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Detalles Bibliográficos
Autores principales: Chen, Yang, Wang, Min, Liu, Yawen, Lu, Ruoyu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9009533/
https://www.ncbi.nlm.nih.gov/pubmed/35432125
http://dx.doi.org/10.3389/fpsyg.2022.813657
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author Chen, Yang
Wang, Min
Liu, Yawen
Lu, Ruoyu
author_facet Chen, Yang
Wang, Min
Liu, Yawen
Lu, Ruoyu
author_sort Chen, Yang
collection PubMed
description With the advent of the era of artificial intelligence, “scenario” frequently appears in new product development and has gradually become an effective tool for analyzing user needs. However, the reasons for this phenomenon have not been explored in depth. New product development is a creative activity that requires product designers to imagine how people will live in the near future. So, we speculated that a familiar scenario that matches designers’ background (including knowledge, expertise, and experience) can spark their entrepreneurial imaginativeness by empathic simulation and conducted an experiment to research the impact of scenarios on the performance of entrepreneurial imaginativeness. Results of this study confirmed that a familiar scenario did indeed inspire entrepreneurial imaginativeness more than an unfamiliar scenario, especially for high entrepreneurial imaginativeness. This study provided a new respective for understanding the relationship between the empathy process and entrepreneurial opportunity recognition and evaluation processes and had practical implications for entrepreneurial practice, especially those that make human life better based on new digital technologies. Finally, we gave some suggestions on enhancing individuals’ entrepreneurial imaginativeness through different familiar scenarios and improving the team performance on creative tasks.
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spelling pubmed-90095332022-04-15 The Impact of Scenarios on the Performance of Entrepreneurial Imaginativeness: Evidence From an Experiment Chen, Yang Wang, Min Liu, Yawen Lu, Ruoyu Front Psychol Psychology With the advent of the era of artificial intelligence, “scenario” frequently appears in new product development and has gradually become an effective tool for analyzing user needs. However, the reasons for this phenomenon have not been explored in depth. New product development is a creative activity that requires product designers to imagine how people will live in the near future. So, we speculated that a familiar scenario that matches designers’ background (including knowledge, expertise, and experience) can spark their entrepreneurial imaginativeness by empathic simulation and conducted an experiment to research the impact of scenarios on the performance of entrepreneurial imaginativeness. Results of this study confirmed that a familiar scenario did indeed inspire entrepreneurial imaginativeness more than an unfamiliar scenario, especially for high entrepreneurial imaginativeness. This study provided a new respective for understanding the relationship between the empathy process and entrepreneurial opportunity recognition and evaluation processes and had practical implications for entrepreneurial practice, especially those that make human life better based on new digital technologies. Finally, we gave some suggestions on enhancing individuals’ entrepreneurial imaginativeness through different familiar scenarios and improving the team performance on creative tasks. Frontiers Media S.A. 2022-03-31 /pmc/articles/PMC9009533/ /pubmed/35432125 http://dx.doi.org/10.3389/fpsyg.2022.813657 Text en Copyright © 2022 Chen, Wang, Liu and Lu. https://creativecommons.org/licenses/by/4.0/This is an open-access article distributed under the terms of the Creative Commons Attribution License (CC BY). The use, distribution or reproduction in other forums is permitted, provided the original author(s) and the copyright owner(s) are credited and that the original publication in this journal is cited, in accordance with accepted academic practice. No use, distribution or reproduction is permitted which does not comply with these terms.
spellingShingle Psychology
Chen, Yang
Wang, Min
Liu, Yawen
Lu, Ruoyu
The Impact of Scenarios on the Performance of Entrepreneurial Imaginativeness: Evidence From an Experiment
title The Impact of Scenarios on the Performance of Entrepreneurial Imaginativeness: Evidence From an Experiment
title_full The Impact of Scenarios on the Performance of Entrepreneurial Imaginativeness: Evidence From an Experiment
title_fullStr The Impact of Scenarios on the Performance of Entrepreneurial Imaginativeness: Evidence From an Experiment
title_full_unstemmed The Impact of Scenarios on the Performance of Entrepreneurial Imaginativeness: Evidence From an Experiment
title_short The Impact of Scenarios on the Performance of Entrepreneurial Imaginativeness: Evidence From an Experiment
title_sort impact of scenarios on the performance of entrepreneurial imaginativeness: evidence from an experiment
topic Psychology
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9009533/
https://www.ncbi.nlm.nih.gov/pubmed/35432125
http://dx.doi.org/10.3389/fpsyg.2022.813657
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