A Matching Study on the Influence of Advertised Information Expression and Product Type on Consumer Purchase Intention

Due to extensive product differentiation and the personalized aesthetic needs of consumers, modern enterprises need different expressions of information to attract consumers’ interest and improve their purchase intention. This study draws from the elaboration likelihood model, anchoring theory, and...

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Detalles Bibliográficos
Autores principales: Yang, Qiang, Liu, Shanshan, Li, Yao, Kang, Haifeng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9012164/
https://www.ncbi.nlm.nih.gov/pubmed/35432133
http://dx.doi.org/10.3389/fpsyg.2022.859959

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9012164/
https://www.ncbi.nlm.nih.gov/pubmed/35432133
http://dx.doi.org/10.3389/fpsyg.2022.859959

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