Recover From Failure: Examining the Impact of Service Recovery Stages on Relationship Marketing Strategies

PURPOSE: Given the digital transformation of service businesses by providing online food services and the influence of online reviews on consumers’ purchasing decisions, this study examines how service recovery attributes in different stages influence relationship marketing strategies, i.e., relatio...

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Detalles Bibliográficos
Autores principales: Gao, Jie, Yao, Lixia, Xiao, Xiao, Li, Peizhe
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9014211/
https://www.ncbi.nlm.nih.gov/pubmed/35444595
http://dx.doi.org/10.3389/fpsyg.2022.852306

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9014211/
https://www.ncbi.nlm.nih.gov/pubmed/35444595
http://dx.doi.org/10.3389/fpsyg.2022.852306

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