Sharing or Not: Psychological Motivations of Brand Rumors Spread and the Stop Solutions

Brand rumors can harm brands’ image and bring significant impacts on customers’ decision-making and sharing behavior. Finding practical strategies for preventing the spread of brand rumors continues to be a challenge. Building on the social contagion theory, the current research enriches the discuss...

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Detalles Bibliográficos
Autores principales: Zhang, Xu, Zhu, Hong, Huang, Yu, Xiao, Chunqu
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9015072/
https://www.ncbi.nlm.nih.gov/pubmed/35444586
http://dx.doi.org/10.3389/fpsyg.2022.830002

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9015072/
https://www.ncbi.nlm.nih.gov/pubmed/35444586
http://dx.doi.org/10.3389/fpsyg.2022.830002

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