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Effect and Mechanisms of State Boredom on Consumers’ Livestreaming Addiction
With the rapid development of livestreaming marketing in China, consumers spend an increasing amount of time watching and purchasing on the platform, which shows a trend of livestreaming addiction. In the early stage of the COVID-19 pandemic, the addiction exacerbated by a surge of boredom caused by...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9017683/ https://www.ncbi.nlm.nih.gov/pubmed/35450335 http://dx.doi.org/10.3389/fpsyg.2022.826121 |