Cargando…

Dealing with the COVID-19 crisis: Theoretical application of social media analytics in government crisis management

Little theory-grounded research addresses how to use social media strategically in government public relations through machine learning. To fill this gap, we propose a way to optimize social media analytics to manage issues and crises by using the framework of attribution theory to analyze 360,861 t...

Descripción completa

Detalles Bibliográficos
Autores principales: Chon, Myoung-Gi, Kim, Seonwoo
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9021368/
https://www.ncbi.nlm.nih.gov/pubmed/35469268
http://dx.doi.org/10.1016/j.pubrev.2022.102201