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Dealing with the COVID-19 crisis: Theoretical application of social media analytics in government crisis management
Little theory-grounded research addresses how to use social media strategically in government public relations through machine learning. To fill this gap, we propose a way to optimize social media analytics to manage issues and crises by using the framework of attribution theory to analyze 360,861 t...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9021368/ https://www.ncbi.nlm.nih.gov/pubmed/35469268 http://dx.doi.org/10.1016/j.pubrev.2022.102201 |