When Big Data Backfires: The Impact of a Perceived Privacy Breach by Pharmaceutical E-Retailers on Customer Boycott Intention in China

The objective of this study was to explore the impact of a perceived privacy breach by pharmaceutical e-retailers on customer boycott intention, especially the mediating role of emotional violation and the moderating effect of customer previous trust. Data were collected via a questionnaire survey o...

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Detalles Bibliográficos
Autores principales: Liu, Rong, Yang, Jiawei, Wu, Jifei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9024501/
https://www.ncbi.nlm.nih.gov/pubmed/35457697
http://dx.doi.org/10.3390/ijerph19084831

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9024501/
https://www.ncbi.nlm.nih.gov/pubmed/35457697
http://dx.doi.org/10.3390/ijerph19084831

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