How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities

This study compares the direct and indirect effects of corporate social responsibility (CSR) on brand equity and brand loyalty between public and private universities. Additionally, this study compares the direct effect of CSR on brand reputation; brand reputation on brand equity and loyalty; and th...

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Detalles Bibliográficos
Autores principales: Tan, Poh Ling, Rasoolimanesh, S. Mostafa, Manickam, Govindaraju
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9026615/
https://www.ncbi.nlm.nih.gov/pubmed/35464714
http://dx.doi.org/10.1016/j.heliyon.2022.e09266

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9026615/
https://www.ncbi.nlm.nih.gov/pubmed/35464714
http://dx.doi.org/10.1016/j.heliyon.2022.e09266

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