Cargando…
How corporate social responsibility affects brand equity and loyalty? A comparison between private and public universities
This study compares the direct and indirect effects of corporate social responsibility (CSR) on brand equity and brand loyalty between public and private universities. Additionally, this study compares the direct effect of CSR on brand reputation; brand reputation on brand equity and loyalty; and th...
| Autores principales: | , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9026615/ https://www.ncbi.nlm.nih.gov/pubmed/35464714 http://dx.doi.org/10.1016/j.heliyon.2022.e09266 |