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Consumers’ Attitudes and Purchase Intention for a Vitamin-Enriched Extra Virgin Olive Oil
This study aims to examine Italian consumer preferences for extra virgin olive oil (EVOO) enriched with vitamins and to analyze the key drivers that affect consumer choices for this product. Specifically, we assessed consumers’ intention to purchase the enriched product compared to the conventional...
Autores principales: | , , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9027912/ https://www.ncbi.nlm.nih.gov/pubmed/35458217 http://dx.doi.org/10.3390/nu14081658 |