Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes

Recent advances in digitalization and increasing integration of international markets are paving the way for a new generation of firms to use non-traditional entry modes that are largely marginalized in previous entry mode studies. While extant research revolves around the level of resource commitme...

Descripción completa

Detalles Bibliográficos
Autores principales: Brouthers, Keith D., Chen, Liang, Li, Sali, Shaheer, Noman
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Palgrave Macmillan UK 2022
Materias:
Point
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9030681/
https://www.ncbi.nlm.nih.gov/pubmed/35496719
http://dx.doi.org/10.1057/s41267-022-00521-x

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9030681/
https://www.ncbi.nlm.nih.gov/pubmed/35496719
http://dx.doi.org/10.1057/s41267-022-00521-x

Ejemplares similares