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Charting new courses to enter foreign markets: Conceptualization, theoretical framework, and research directions on non-traditional entry modes
Recent advances in digitalization and increasing integration of international markets are paving the way for a new generation of firms to use non-traditional entry modes that are largely marginalized in previous entry mode studies. While extant research revolves around the level of resource commitme...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Palgrave Macmillan UK
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9030681/ https://www.ncbi.nlm.nih.gov/pubmed/35496719 http://dx.doi.org/10.1057/s41267-022-00521-x |