Exploring Online and In-Store Purchase Willingness: Associations With the Big Five Personality Traits, Trust, and Need for Touch

Nowadays, customers can utilize both online and in-store retail channels. Consequently, it is crucial for retailers to understand the possible drivers of retail channel selection, including customers’ personalities, degrees of trust, and product touch preferences. Unfortunately, current omnichannel...

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Detalles Bibliográficos
Autores principales: Hermes, Anna, Sindermann, Cornelia, Montag, Christian, Riedl, René
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9037288/
https://www.ncbi.nlm.nih.gov/pubmed/35478751
http://dx.doi.org/10.3389/fpsyg.2022.808500

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9037288/
https://www.ncbi.nlm.nih.gov/pubmed/35478751
http://dx.doi.org/10.3389/fpsyg.2022.808500

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