Cargando…

The Presence of a Visual Dividing Line Increases Consumer Memory Through Attention Grabbing

Marketers often use a visual line to divide the product information on an advertisement into left-right (or top-bottom) segments for aesthetic or categorization purposes. The present research examined the effect of the dividing line on the consumer memory. Across three studies (including an eye-trac...

Descripción completa

Detalles Bibliográficos
Autores principales: Ouyang, Jun, Jia, Yanli
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9039128/
https://www.ncbi.nlm.nih.gov/pubmed/35496225
http://dx.doi.org/10.3389/fpsyg.2022.848471