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The Presence of a Visual Dividing Line Increases Consumer Memory Through Attention Grabbing
Marketers often use a visual line to divide the product information on an advertisement into left-right (or top-bottom) segments for aesthetic or categorization purposes. The present research examined the effect of the dividing line on the consumer memory. Across three studies (including an eye-trac...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9039128/ https://www.ncbi.nlm.nih.gov/pubmed/35496225 http://dx.doi.org/10.3389/fpsyg.2022.848471 |