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Two sides of the same leader: an agent-based model to analyze the effect of ambivalent opinion leaders in social networks
Opinion leaders (OLs) are becoming increasingly relevant on social networking sites as their visibility can help to shape their followers’ attitudes toward a variety of issues. While earlier research provided initial evidence on the effect of OLs using agent-based modeling, it remains unclear how OL...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Nature Singapore
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9039611/ https://www.ncbi.nlm.nih.gov/pubmed/35492375 http://dx.doi.org/10.1007/s42001-022-00161-z |