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Virtual currencies: different schemes and research opportunities
The digitization of money has led to the emergence of numerous virtual currencies. Despite their great financial relevance, virtual currencies have not received much attention in marketing research. We classify virtual currencies into three different schemes and highlight potential factors that infl...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9046549/ https://www.ncbi.nlm.nih.gov/pubmed/35502346 http://dx.doi.org/10.1007/s11002-022-09620-z |