Virtual currencies: different schemes and research opportunities

The digitization of money has led to the emergence of numerous virtual currencies. Despite their great financial relevance, virtual currencies have not received much attention in marketing research. We classify virtual currencies into three different schemes and highlight potential factors that infl...

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Detalles Bibliográficos
Autores principales: Scheidegger, Gianluca, Raghubir, Priya
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Idea Corner
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9046549/
https://www.ncbi.nlm.nih.gov/pubmed/35502346
http://dx.doi.org/10.1007/s11002-022-09620-z
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author Scheidegger, Gianluca
Raghubir, Priya
author_facet Scheidegger, Gianluca
Raghubir, Priya
author_sort Scheidegger, Gianluca
collection PubMed
description The digitization of money has led to the emergence of numerous virtual currencies. Despite their great financial relevance, virtual currencies have not received much attention in marketing research. We classify virtual currencies into three different schemes and highlight potential factors that influence consumer behavior related to these new payment methods. This article provides marketing researchers with a research framework as well as specific research questions to initiate discussions and future research on this novel topic.
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spelling pubmed-90465492022-04-28 Virtual currencies: different schemes and research opportunities Scheidegger, Gianluca Raghubir, Priya Mark Lett Idea Corner The digitization of money has led to the emergence of numerous virtual currencies. Despite their great financial relevance, virtual currencies have not received much attention in marketing research. We classify virtual currencies into three different schemes and highlight potential factors that influence consumer behavior related to these new payment methods. This article provides marketing researchers with a research framework as well as specific research questions to initiate discussions and future research on this novel topic. Springer US 2022-02-14 2022 /pmc/articles/PMC9046549/ /pubmed/35502346 http://dx.doi.org/10.1007/s11002-022-09620-z Text en © The Author(s) 2022 https://creativecommons.org/licenses/by/4.0/Open AccessThis article is licensed under a Creative Commons Attribution 4.0 International License, which permits use, sharing, adaptation, distribution and reproduction in any medium or format, as long as you give appropriate credit to the original author(s) and the source, provide a link to the Creative Commons licence, and indicate if changes were made. The images or other third party material in this article are included in the article's Creative Commons licence, unless indicated otherwise in a credit line to the material. If material is not included in the article's Creative Commons licence and your intended use is not permitted by statutory regulation or exceeds the permitted use, you will need to obtain permission directly from the copyright holder. To view a copy of this licence, visit http://creativecommons.org/licenses/by/4.0/ (https://creativecommons.org/licenses/by/4.0/) .
spellingShingle Idea Corner
Scheidegger, Gianluca
Raghubir, Priya
Virtual currencies: different schemes and research opportunities
title Virtual currencies: different schemes and research opportunities
title_full Virtual currencies: different schemes and research opportunities
title_fullStr Virtual currencies: different schemes and research opportunities
title_full_unstemmed Virtual currencies: different schemes and research opportunities
title_short Virtual currencies: different schemes and research opportunities
title_sort virtual currencies: different schemes and research opportunities
topic Idea Corner
url https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9046549/
https://www.ncbi.nlm.nih.gov/pubmed/35502346
http://dx.doi.org/10.1007/s11002-022-09620-z
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