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Study on the Compromise Effect Under the Influence of Normative Reference Group

The compromise effect is an important context effect, but its research is still insufficient under the influence of social factors and purchase tasks. This study explores the change of compromise effect in different group norm scenarios by constructing three different group norm reference points. Th...

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Detalles Bibliográficos
Autores principales: Du, Qinglong, Li, Kunyang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9051331/
https://www.ncbi.nlm.nih.gov/pubmed/35496183
http://dx.doi.org/10.3389/fpsyg.2022.869551