Let's Buy With Social Commerce Platforms Through Social Media Influencers: An Indian Consumer Perspective

The COVID-19 pandemic has had a substantial impact on the retail industry around the globe, including in the vast market of India. The response to the pandemic required stores to close and develop new ways to approach shoppers more efficiently. The worldwide usage of social media enabled the growth...

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Detalles Bibliográficos
Autores principales: Alam, Faizan, Tao, Meng, Lahuerta-Otero, Eva, Feifei, Zhao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9051439/
https://www.ncbi.nlm.nih.gov/pubmed/35496238
http://dx.doi.org/10.3389/fpsyg.2022.853168

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9051439/
https://www.ncbi.nlm.nih.gov/pubmed/35496238
http://dx.doi.org/10.3389/fpsyg.2022.853168

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