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Customer churn prediction for telecommunication industry: A Malaysian Case Study
Background: Customer churn is a term that refers to the rate at which customers leave the business. Churn could be due to various factors, including switching to a competitor, cancelling their subscription because of poor customer service, or discontinuing all contact with a brand due to insufficien...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
F1000 Research Limited
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9051585/ https://www.ncbi.nlm.nih.gov/pubmed/35528953 http://dx.doi.org/10.12688/f1000research.73597.1 |