Strategies for improving recruitment of pregnant women to clinical research: An evaluation of social media versus traditional offline methods

OBJECTIVES: To evaluate the recruitment of pregnant women for a clinical trial in Vancouver, Canada, via social media versus offline methods and to explore optimization of social media campaigns. METHODS: Facebook was used to run nine social media campaigns (15 weeks total, CA$675). Offline methods...

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Detalles Bibliográficos
Autores principales: Cochrane, Kelsey M, Hutcheon, Jennifer A, Karakochuk, Crystal D
Formato: Online Artículo Texto
Lenguaje:English
Publicado: SAGE Publications 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9069596/
https://www.ncbi.nlm.nih.gov/pubmed/35531089
http://dx.doi.org/10.1177/20552076221095707

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9069596/
https://www.ncbi.nlm.nih.gov/pubmed/35531089
http://dx.doi.org/10.1177/20552076221095707

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