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Omni-channel retail operations in the presence of strategic customers: The benefit of inventory commitment
This paper studies the impact of strategic customer behavior on retailers’ omni-channel strategies. Customers in the market are classified into strategic omni-channel customers and myopic B&M (brick and mortar) store customers. The retailer firstly charges a full price but will then salvage the...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Public Library of Science
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9070910/ https://www.ncbi.nlm.nih.gov/pubmed/35511809 http://dx.doi.org/10.1371/journal.pone.0264900 |