Predicting young Chinese consumers’ intentions to purchase Western brands: Structural model analysis

This study aims to investigate how young Chinese consumers make purchase intentions towards Western brands under the influence of two conflicting values and CSR, which is insufficiently discussed in the current literature. Both value-attitude-behavior (VAB) and consumer cultural theories are adopted...

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Detalles Bibliográficos
Autores principales: Long, Fei, Bhuiyan, Miraj Ahmed, Aziz, Norzalita Abd, Rahman, Muhammad Khalilur
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Public Library of Science 2022
Materias:
Research Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9075654/
https://www.ncbi.nlm.nih.gov/pubmed/35522658
http://dx.doi.org/10.1371/journal.pone.0267563

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9075654/
https://www.ncbi.nlm.nih.gov/pubmed/35522658
http://dx.doi.org/10.1371/journal.pone.0267563

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