Cargando…

Predicting young Chinese consumers’ intentions to purchase Western brands: Structural model analysis

This study aims to investigate how young Chinese consumers make purchase intentions towards Western brands under the influence of two conflicting values and CSR, which is insufficiently discussed in the current literature. Both value-attitude-behavior (VAB) and consumer cultural theories are adopted...

Descripción completa

Detalles Bibliográficos
Autores principales:	Long, Fei, Bhuiyan, Miraj Ahmed, Aziz, Norzalita Abd, Rahman, Muhammad Khalilur
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Public Library of Science 2022
Materias:	Research Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9075654/ https://www.ncbi.nlm.nih.gov/pubmed/35522658 http://dx.doi.org/10.1371/journal.pone.0267563

Ejemplares similares

Travel decision making during and after the COVID-2019 pandemic: Revisiting travel constraints, gender role, and behavioral intentions
por: Aziz, Norzalita Abd, et al.
Publicado: (2022)

Impact of COVID-19 pandemic on consumer behavioural intention to purchase green products
por: Hu, Ping, et al.
Publicado: (2022)

Determinants of consumer attitudes and re-purchase intentions toward direct-to-consumer (DTC) brands
por: Kim, Naeun Lauren, et al.
Publicado: (2021)

Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value
por: Jia, Xinzhong, et al.
Publicado: (2022)

Predicting Consumer Green Product Purchase Attitudes and Behavioral Intention During COVID-19 Pandemic
por: Chen, Xia, et al.
Publicado: (2022)

Analyzing Intention to Purchase Brand Extension via Brand Attribute Associations: The Mediating and Moderating Role of Emotional Consumer-Brand Relationship and Brand Commitment
por: Bian, Weijun, et al.
Publicado: (2022)

The Effect of Brand Internationalization Strategy on Domestic Consumers’ Purchase Intention: Configuration Analysis Based on Brand Authenticity Perspective
por: Zhang, Shaoqing, et al.
Publicado: (2022)

Determinants of Consumers’ Trust in Biotech Brands and Purchase Intentions towards the Cord Blood Products
por: Chen, Shih-Wei, et al.
Publicado: (2021)

More Proximal, More Willing to Purchase: The Mechanism for Variability in Consumers’ Purchase Intention Toward Sincere vs. Exciting Brands
por: Hu, Tingyun, et al.
Publicado: (2020)

Healthcare Services: Patient Satisfaction and Loyalty Lessons from Islamic Friendly Hospitals
por: Rahman, Muhammad Khalilur, et al.
Publicado: (2021)

Analytical method to derive environmental policy effects in an endogenous growth model with leisure
por: Hamaguchi, Yoshihiro, et al.
Publicado: (2022)

The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs
por: Aufegger, Lisa, et al.
Publicado: (2021)

The Impact Imposed by Brand Elements of Enterprises on the Purchase Intention of Consumers—With Experience Value Taken as the Intermediary Variable
por: Zong, Yi, et al.
Publicado: (2022)

Celebrity Endorsement, Brand Equity, and Green Cosmetics Purchase Intention Among Chinese Youth
por: Lili, Zhai, et al.
Publicado: (2022)

Consumers’ Implicit Motivation Of Purchasing Luxury Brands: An EEG Study
por: Zhang, Wuke, et al.
Publicado: (2019)

The Impacts of Young Consumers’ Health Values on Functional Beverages Purchase Intentions
por: Chang, Hsiao-Ping, et al.
Publicado: (2020)

Impact of perceived diagnosticity on live streams and consumer purchase intention: streamer type, product type, and brand awareness as moderators
por: Liu, Dawei, et al.
Publicado: (2022)

Does good governance promote sustainable tourism? A systematic review of PESTEL analysis
por: Bhuiyan, Miraj Ahmed, et al.
Publicado: (2023)

The Influence of Green Brand Affect on Green Purchase Intentions: The Mediation Effects of Green Brand Associations and Green Brand Attitude
por: Chen, Yu-Shan, et al.
Publicado: (2020)

Factors Influencing Green Purchase Intention: Moderating Role of Green Brand Knowledge
por: Siyal, Saeed, et al.
Publicado: (2021)

Dataset on the relationship between consumer satisfaction, brand attitude, brand preference and purchase intentions of dairy product: The case of the Laayoune-Sakia El Hamra region in Morocco
por: Boubker, Omar, et al.
Publicado: (2020)

Effect of Covid-19 pandemic on tourist travel risk and management perceptions
por: Rahman, Muhammad Khalilur, et al.
Publicado: (2021)

Chinese Consumers' E-Learning Satisfaction and Continuance Purchase Intention on Paid Online Python Course
por: Zhang, Jingjing, et al.
Publicado: (2022)

Chinese consumers do not always respond to red: The influence of colors on perceived distance, spaciousness, and purchase intention of Chinese consumers
por: Zhao, Dan, et al.
Publicado: (2023)

The role of novel instruments of brand communication and brand image in building consumers’ brand preference and intention to visit wineries
por: Gómez-Rico, Mar, et al.
Publicado: (2022)

Examining the relationship between big data analytics capabilities and organizational ambidexterity in the Malaysian banking sector
por: Aziz, Norzalita Abd, et al.
Publicado: (2023)

The impact of value perceptions on purchase intention of sustainable luxury brands in China and the UK
por: Wang, Pengji, et al.
Publicado: (2021)

How Chinese Consumers’ Intentions for Purchasing Eco-Labeled Products Are Influenced by Psychological Factors
por: Jin, Jie, et al.
Publicado: (2019)

The Effect of Perfectionism on Consumers’ Intentions to Purchase Imperfect Products
por: Chen, Libin, et al.
Publicado: (2023)

The Impact of Broadcasters on Consumer’s Intention to Follow Livestream Brand Community
por: Wang, Wei, et al.
Publicado: (2022)

Broadcasters’ expertise and consumers’ purchase intention: The roles of consumer trust and platform reputation
por: Li, Jie, et al.
Publicado: (2022)

Do Brand Competence and Warmth Always Influence Purchase Intention? The Moderating Role of Gender
por: Xue, Jianping, et al.
Publicado: (2020)

Role of consumer ethnocentrism on purchase intention toward foreign products: Evidence from data of Vietnamese consumers with Chinese products
por: Nguyen, Ngoc Ha, et al.
Publicado: (2023)

Impact of sustainable project management on project plan and project success of the manufacturing firm: Structural model assessment
por: Chow, Tay Chze, et al.
Publicado: (2021)

To Buy or Not to Buy? Consumer Attitudes and Purchase Intentions for Suboptimal Food
por: Wong, Song-Lin, et al.
Publicado: (2018)

Hopes and reality: consumers’ purchase intention towards whitening cream
por: Islam, Md. Monirul, et al.
Publicado: (2021)

The Impact of the Interactivity of Internet Celebrity Anchors on Consumers’ Purchase Intention
por: Sun, Weiguo, et al.
Publicado: (2021)

Promote or inhibit? Research on the transition of consumer potential purchase intention
por: Chen, Baixue, et al.
Publicado: (2022)

Understanding consumers’ purchase intentions of single-use plastic products
por: Sun, Ying, et al.
Publicado: (2023)

Offensive or amusing? The study on the influence of brand-to-brand teasing on consumer engagement behavioral intention based on social media
por: Ning, Yu-mei, et al.
Publicado: (2022)

Cannot write session to /tmp/vufind_sessions/sess_sbr3mlkg5a406q0pjr5o3nqhd7