Cargando…

Uncovering Philip Morris International’s Fundamental Strategies for Product Placement in Thailand: Spotlighting Industry Penetration to Advance the Endgame

BACKGROUND: Tobacco companies and their associated businesses know that placement – where one can see and purchase their products – is critical to their success. Placement is one of the four fundamental Ps of marketing along with product, price and promotion. Placement includes identifying retail lo...

Descripción completa

Detalles Bibliográficos
Autores principales: Charoenca, Naowarut, Kungskulniti, Nipapun, Hamann, Stephen, Mock, Jeremiah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: West Asia Organization for Cancer Prevention 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9080368/
https://www.ncbi.nlm.nih.gov/pubmed/34967557
http://dx.doi.org/10.31557/APJCP.2021.22.12.3789