Customer Engagement Around Cultural and Creative Products: The Role of Social Identity

Along with the increasing trend of transactions occurring on social media, the consumption of Chinese cultural and creative products has increased even against the background of the COVID-19 pandemic. In this context, this article aims to analyze the relationships between virtual community-based soc...

Descripción completa

Detalles Bibliográficos
Autores principales: Zhang, Zaiyu, Li, Wenjia
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9083115/
https://www.ncbi.nlm.nih.gov/pubmed/35548532
http://dx.doi.org/10.3389/fpsyg.2022.874851

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9083115/
https://www.ncbi.nlm.nih.gov/pubmed/35548532
http://dx.doi.org/10.3389/fpsyg.2022.874851

Ejemplares similares