Accessing the Influence of Community Experience on Brand Loyalty Toward Virtual Brand Community: Developing Country Perspective

With the development of information technology, more and more companies have taken the initiative to build virtual brand communities to strengthen the connection between brands and customers and create brand loyalty, but existing research lacks a clear explanation of how the customer community exper...

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Detalles Bibliográficos
Autores principales: Huangfu, Zhounan, Ruan, Yaohui, Zhao, Jing, Wang, Qiaqia, Zhou, Lei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9087722/
https://www.ncbi.nlm.nih.gov/pubmed/35558717
http://dx.doi.org/10.3389/fpsyg.2022.865646

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9087722/
https://www.ncbi.nlm.nih.gov/pubmed/35558717
http://dx.doi.org/10.3389/fpsyg.2022.865646

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