Merger and Acquisitions Integration, Implementation as Innovative Approach Toward Sustainable Competitive Advantage: A Case Analysis From Chinese Sports Brands

Brand M&A has long been an extremely common strategy for expanding the scale of an organization and entering new business areas, but various signs show that many brand mergers and acquisitions (M&As) do not add value. They often lose money and fail. This research explores the value, scarcity...

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Detalles Bibliográficos
Autores principales: Chiu, Wen-Hong, Shih, Yuan-Shen, Chu, Li-Sheng, Chen, Shieh-Liang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9088679/
https://www.ncbi.nlm.nih.gov/pubmed/35558695
http://dx.doi.org/10.3389/fpsyg.2022.869836

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9088679/
https://www.ncbi.nlm.nih.gov/pubmed/35558695
http://dx.doi.org/10.3389/fpsyg.2022.869836

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