The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust

Because of the COVID-19, the tourism industry has been greatly affected, especially the occupancy rate of hotel companies. This study analyzes the effects of customer engagement and service evaluation on brand trust and customer behavioral intention based on 437 valid questionnaires from Chinese eco...

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Detalles Bibliográficos
Autores principales: Chen, Xi, Wang, Yifan, Lyu, Xujie, Zhang, Jinlong
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9088737/
https://www.ncbi.nlm.nih.gov/pubmed/35558721
http://dx.doi.org/10.3389/fpsyg.2022.852336

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9088737/
https://www.ncbi.nlm.nih.gov/pubmed/35558721
http://dx.doi.org/10.3389/fpsyg.2022.852336

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