The Impact of Hotel Customer Engagement and Service Evaluation on Customer Behavior Intention: The Mediating Effect of Brand Trust

Because of the COVID-19, the tourism industry has been greatly affected, especially the occupancy rate of hotel companies. This study analyzes the effects of customer engagement and service evaluation on brand trust and customer behavioral intention based on 437 valid questionnaires from Chinese eco...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Chen, Xi, Wang, Yifan, Lyu, Xujie, Zhang, Jinlong
Formáid: Online Alt Téacs
Teanga:English
Foilsithe / Cruthaithe: Frontiers Media S.A. 2022
Ábhair:
Psychology
Rochtain ar líne:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9088737/
https://www.ncbi.nlm.nih.gov/pubmed/35558721
http://dx.doi.org/10.3389/fpsyg.2022.852336

Ar líne

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9088737/
https://www.ncbi.nlm.nih.gov/pubmed/35558721
http://dx.doi.org/10.3389/fpsyg.2022.852336

Míreanna comhchosúla