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Social Media and the Olympics: A Chance for Improving Gender Equality

The purpose of this paper is to explore whether social media content by the National Olympic Committees (NOC) during the 2020 Tokyo Olympic Games strengthens or weakens the International Olympic Committee's (IOC) gender equality ambitions. As the media play an important role in creating the imp...

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Detalles Bibliográficos
Autor principal: Grabmüllerová, Aneta
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9091440/
https://www.ncbi.nlm.nih.gov/pubmed/35571746
http://dx.doi.org/10.3389/fspor.2022.825440