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Modelling product lines diffusion: a framework incorporating competitive brands for sustainable innovations
Understanding of consumer behavior, their changing demands due to increase in social interactions and communications, adoption of latest technologies over existing products have always been a set of fundamental activities for the firms. Keeping the objective of minimum process disruptions and discou...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9092044/ http://dx.doi.org/10.1007/s12063-022-00260-0 |