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Modelling product lines diffusion: a framework incorporating competitive brands for sustainable innovations

Understanding of consumer behavior, their changing demands due to increase in social interactions and communications, adoption of latest technologies over existing products have always been a set of fundamental activities for the firms. Keeping the objective of minimum process disruptions and discou...

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Detalles Bibliográficos
Autores principales: Aggrawal, Deepti, Anand, Adarsh, Bansal, Gunjan, Davies, Gareth H., Maroufkhani, Parisa, Dwivedi, Yogesh K.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Springer US 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9092044/
http://dx.doi.org/10.1007/s12063-022-00260-0

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