Do Past Experience and Group Heterogeneity Matter to Consumer Preferences? Evidence From a Choice Experiment in Urban China

This study uses a discrete choice experiment to examine consumers’ preferences for Fuji apple product attributes and willingness to pay (WTP) estimates for consumers in six cities in China. We estimated the preference heterogeneity by linking the stated preference choice data with consumers’ past ex...

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Detalles Bibliográficos
Autores principales: Liu, Ruifeng, Liang, Fei, Heng, Yan, Gao, Zhifeng, Snell, Heather Arielle, Rae, Allan, Ma, Hengyun
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9095496/
https://www.ncbi.nlm.nih.gov/pubmed/35572270
http://dx.doi.org/10.3389/fpsyg.2022.843433

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9095496/
https://www.ncbi.nlm.nih.gov/pubmed/35572270
http://dx.doi.org/10.3389/fpsyg.2022.843433

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