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Design Visual Elements and Brand-Based Equity: Mediating Role of Green Concept
Although benefits of design perception have been documented from the perspective of consumers on a large scale, but the perspective of employees has been ignored. This study aims to investigate the impact of design elements on employee-brand-based equity under the mediating role of the green concept...
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Frontiers Media S.A.
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9096551/ https://www.ncbi.nlm.nih.gov/pubmed/35572303 http://dx.doi.org/10.3389/fpsyg.2022.888164 |