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Design Visual Elements and Brand-Based Equity: Mediating Role of Green Concept

Although benefits of design perception have been documented from the perspective of consumers on a large scale, but the perspective of employees has been ignored. This study aims to investigate the impact of design elements on employee-brand-based equity under the mediating role of the green concept...

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Detalles Bibliográficos
Autor principal:	Li, Ying
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Frontiers Media S.A. 2022
Materias:	Psychology
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9096551/ https://www.ncbi.nlm.nih.gov/pubmed/35572303 http://dx.doi.org/10.3389/fpsyg.2022.888164

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