How Positive and Negative Emotions Promote Ritualistic Consumption Through Different Mechanisms

Ritualistic consumption refers to integrating ritual elements into the process of product design and usage. By conducting three studies, we find that ritualistic consumption can offer new and interesting experiences and help consumers gain a sense of control. Both positive and negative emotions can...

Descripción completa

Detalles Bibliográficos
Autores principales: Song, Wei, Zhao, Taiyang, Huang, Ershuai, Liu, Wei
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9097913/
https://www.ncbi.nlm.nih.gov/pubmed/35572261
http://dx.doi.org/10.3389/fpsyg.2022.901572

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9097913/
https://www.ncbi.nlm.nih.gov/pubmed/35572261
http://dx.doi.org/10.3389/fpsyg.2022.901572

Ejemplares similares