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How Positive and Negative Emotions Promote Ritualistic Consumption Through Different Mechanisms
Ritualistic consumption refers to integrating ritual elements into the process of product design and usage. By conducting three studies, we find that ritualistic consumption can offer new and interesting experiences and help consumers gain a sense of control. Both positive and negative emotions can...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9097913/ https://www.ncbi.nlm.nih.gov/pubmed/35572261 http://dx.doi.org/10.3389/fpsyg.2022.901572 |